We all know, what ‘visitors’ mean to every website owner. If you are a beginner in the arena of website building, you probably must be craving for more eyeballs for your website. That’s when most of us turn to Search Engine Optimization (SEO). Don’t worry; if you’re new to it, we’ve got this two post guide to help you understand the basics of SEO.
1] Google Analytics: If you ask anyone with SEO experience about their no.1 tool, you would probably get to hear about Google Analytics most of the time. Google Analytics gives you data that helps you understand your visitors and how they interact with your website. The reports that are provided via this tool are so extensive that it can help you make regular improvements to your website. Here are the key reports that you can use
- Real Time: Gives you a real time view of what’s happening on your website.
- Audience: Get a report of age, gender, location, language and browser type of the visitor.
- Acquisition: Use this to find the source of your visitors (social, ads, organic, direct, etc)
- Behavior: Find out your top pages on your website and other user behavior on your website’s pages
- Conversions: Want to find out how your newsletter sign ups, sales etc are working out, then this report will be of great help. Ecommerce websites just love this section of the reports.
2] Google Webmaster Tools: Unless you are one of the lucky few who are blessed with type in traffic, you should see most of the traffic come by from popular search engines and most likely Google. This means you will need to understand how Google is treating your website. The Google Webmaster Tools is a medium for Google to communicate with you about your website. Malware on your website, Google crawl errors, website not indexed on Google are just a few things that you can find using this tool.
3] Google Adwords Keyword Planner: True SEO experts will agree with us when we say that all SEO campaigns should begin with keyword research. Built for paid search advertising campaigns, the Google Adwords Keyword Planner is also very handy for your SEO efforts. Use this tool to identify keyword that get most searches on Google and then plan your SEO activities around such keywords.
4] GTmetrix: One of the newest and most important factors for ranking higher in the search engine rankings is Page Speed. Don’t think of it is as just bonus points as a slow loading website is not something that anyone will tolerate these days. This tool will run a speed test for any page and give you a very comprehensive report of where it stands and what elements are causing it to slow down. You can also find out the Page speed and Yslow Grade of your website using this tool.
5] SEO Book: This website has several useful SEO tools that you will need at some stage of your SEO efforts. You just need to create a free account with them and you have access to their tools. Some of them are important tools like Keyword Density Analyzer, Link Suggestion Tool (Suggests keywords to search for to find relevant link sources), Spider Test Tool (View your web page like a search engine spider), Keyword List Cleaner etc. This website is truly worth saving as a bookmark.
So there you have it, five really worthy tools that will support your SEO efforts for your website. Give them a test drive and let us know how it went by dropping a comment below.