Not everyone’s an Internet Geek and understanding SEO is an involved exercise 🙂 Leading on from our first post on SEO for Beginners, we’ve put down some actionable items that will help you kickoff SEO for your website.
Read on to know what else you should keep in mind while building the SEO process for your website.
1. Don’t try to trick a Search Engine
This ‘strategy’ could probably back fire and your site might lose quite a bit of ranking if detected by the Google algorithms running in the background. Once flagged, it takes a lot of time to regain the position.
2. SEO Link should be appropriate
Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-based factors. Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.
A well constructed link to this article would look something like:
<a href=”thisPage.html”>SEO for Beginners Part 2</a>
3. Page Name matters
Don’t laugh this one off, it really does matter! Many search engines actually parse out the file name of the page and log any discernable keywords they find. So, if your page’s URL address is something cryptic like “http://www.runehost.com/domains/domainregistration/index.php” then search engines are not picking up on anything useful in the URL. If at all possible it is best to create URL paths that make sense to a search engine. An example of a search engine friendly URL would be “http://www.runehost.com/domain-registration/index.php”.
4. Build a site map
Remember there are search crawlers browsing through your website and they’re the ones who’ll be ranking your site, so why not make it easy for them? Build a site map page and place a link to the site map on every single page of your website, usually in the footer. This practice will ensure that a crawler can easily navigate your website and catalog every page.
5. Submit your website to Search Engines like Google, Yahoo & Bing
Manually submitting your site to the major search engines such as Google, Yahoo!, and Bing offers a few advantages: it ensures that the search engines will crawl your site, and can help your site get into an index faster.
6. Back links – How to get other websites to link to your site?
Probably the hardest thing to do is getting other sites to link to yours. You need good rankings so that your pages can be found and linked by more websites to improve your rankings. You can also use link exchange services where your banner or text links appear on other websites in a random rotating fashion but this method is too hit and miss with no significant results for improving rankings or driving traffic to your website. Most simply you could have a “link to our website” suggestion on every page that you are trying to get linked.
These are some of the very basic pointers you must keep in mind while building your website SEO. Anything over and above this is always welcome 🙂
Do you have any activities that you’ve undertaken to improve the SEO of your website? Share your tips in the comment section below 🙂